Hello and Welcome!

My name is Sinéad Fannon, I am a passionate marketeer  and advocate of start-ups and small to medium sized enterprises in the West of Ireland! No matter what business you work in, the size of your business or how long you are in business, we all need help from time to time, when focusing all your energies on building a successful and sustainable business, its difficult to be all things! Especially when it comes to marketing! Marketing is often viewed as the last step of a process, one that is avoided at all costs, as it possibly is a new skill set you are not familiar with, or seen as an unnecessary expense! However, the need for marketing is critical to the success of every business! Marketing offers the following benefits to start-ups and small to medium sized businesses:

Awareness & Loyalty to Your Brand:

A carefully crafted marketing strategy  helps to establish your brand by identifying who your customers are and how best to target them, generates interest, awareness and brand loyalty, where customers seek out your goods /services once a need is identified. Marketing also allow you to target the “Right Customer“, customers who are in most need of your product, those who desire your offering and those who do not know it yet but will also crave your offering!

Customer Retention:

The life blood of all business is customer acquisition but more importantly customer retention, marketing helps to build customer loyalty, by acting as a persistent reminder of Who You Are, What Products / Services You Offer and Why I Need to Buy Your Products / Services.

Differentiate Your Product / Service

Marketing allows you as a business to reach out to potential customers, gone are the days of producing a fantastic product and waiting for the orders to come in! In an ever increasingly competitive market place you need to fight for your share of voice, marketing allows you and your product to stand out from the crowd!

The benefits of correctly marketing your business are self-evident, of course this will entail financial investment on your part! The question is how can you afford not to invest in future proofing your business!

As a small business myself and having worked with start-ups and small business over the years I appreciate margins are tight and there is no room for error! If only you had the luxury of a dedicated marketing person / department to work their magic!

Well, this is where I come in! I offer a cost effective solution to your marketing needs! No headcount to factor into the weekly wage bill, a dedicated marketing specialist who is available when and for however long you need me, whether it’s a half-day training session for you and your staff in Social Media Marketing! Building that all important business Facebook page, undertaking an audit of your existing marketing materials or whether it’s availing of telephone support for a newly developed marketing campaign! The options are endless! and my marketing energy and enthusiasm boundless! Why not contact me today to discuss your marketing needs! And lets start your marketing adventure together!