November 2016 – Sinead fannon marketing

FAN REACH – 6 key Metrics for Success!

Learn how to effectively analyse your Facebook Business Page! My blog series is aimed at business owners who want to make their Facebook Business Page work for them, and by this, I mean turning fans into loyal paying customers!

Each week I will bring you a key metric to measure the success of your business page! Check out last week’s post on “Engagement”! Every week I will show you were to find these metrics on your page and explain why they are important to measure and finally what the metric is telling you! To measure is to succeed! Once you understand what the Key Metrics for Success are and how to interpret them you can build a social media presence which turns followers into loyal paying customers! Continue reading →

Engagement is the True Indicator of Success! Agree?

6 KEY METRICS TO MEASURE FACEBOOK SUCCESS!

#1. FAN REACH

#2. ORGANIC REACH

#3. ENGAGEMENT

#4. PEOPLE TALKING ABOUT THIS

#5. CLICK THROUGH RATE

#6. NEGATIVE FEEDBACK

I hear you ask “Is there one missing from the list?”, “likes are surely, the main metric to measure for success”, the simply answer is No, Likes are not a true indicator of success when it comes to how well your page is performing, the six metrics I have mentioned above truly reflect how your customers view and interact with you page, they also identify if your audience is a “true” audience or one simply purchased or made up of your friends! While friends are important, you must ask yourself “are they truly my customers”, “can they ever convert to customers” or do I simply have the greatest friends who support my every post! Continue reading →

Sinead fannon marketing

marketing consultant

Month: November 2016

FAN REACH – Turning Fans Into Paying Customers!