Engagement is the True Indicator of Success! Agree?

6 KEY METRICS TO MEASURE FACEBOOK SUCCESS!

#1. FAN REACH

#2. ORGANIC REACH

#3. ENGAGEMENT

#4. PEOPLE TALKING ABOUT THIS

#5. CLICK THROUGH RATE

#6. NEGATIVE FEEDBACK

I hear you ask “Is there one missing from the list?”, “likes are surely, the main metric to measure for success”, the simply answer is No, Likes are not a true indicator of success when it comes to how well your page is performing, the six metrics I have mentioned above truly reflect how your customers view and interact with you page, they also identify if your audience is a “true” audience or one simply purchased or made up of your friends! While friends are important, you must ask yourself “are they truly my customers”, “can they ever convert to customers” or do I simply have the greatest friends who support my every post!  Continue reading →